David's Bridal Uses 3D and AR Technology to Bring Virtual Bridal Gowns to Shoppers
Nov 30, 2020
18:19
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In episode 275 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lizzy Ellingson, chief digital experience officer at David's Bridal, the largest American bridal store chain. Listen in as Ellingson discusses David's Bridal's use of 3D and augmented reality (AR) technology to let shoppers try on virtual bridal gowns; why it was important to provide customers a seamless,…
Total Retail Talks