Geobreeze Travel Kenya Airways Asante Rewards Explained with Sunil from Kenya Airways | Ep 281
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Mar 10, 2026 Sunil Serrao, senior manager of loyalty and CRM at Kenya Airways with 20+ years in airline loyalty, talks about launching Asante Rewards and migrating from Flying Blue. He covers membership makeup and growth, tier structure and fast status matches, the Status Booster product, booking channels, Kenya travel highlights, and upcoming roadmap items like points buying and a co‑brand card.
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Launching Asante Required Reclaiming Flying Blue Members
- Kenya Airways launched Asante Rewards in July 2023 after leaving Flying Blue, which required persuading members to migrate back.
- Sunil identifies the main challenge as converting Flying Blue-affiliated members and rebuilding loyalty from scratch.
Rapid Membership Growth Driven By Partnerships
- Asante Rewards scaled to nearly 300,000 members within about three years and targets one million.
- Growth was driven by partnerships on the ground and in the air rather than relying only on a domestic base.
Try Kenya Airways Business On The 787 From JFK
- Try Kenya Airways business class on the 787 Dreamliner for flat beds, strong culinary service, and high hospitality.
- Business flyers get priority boarding, lounge access at JFK, extra baggage allowance, and an emotionally attentive crew.