2 Bears, 1 Cave with Tom Segura & Bert Kreischer Our Big Announcement | 2 Bears, 1 Cave
Feb 5, 2024
Tom Segura and Bert Kreischer, creators of their own vodka, share the process of distilling, bottling, and brainstorming marketing moves for their new vodka brand. They discuss the upcoming Super Bowl, sushi addictions, famous Russians, training horses, and the 2 Bears 5k event. The hosts also taste test their vodka and talk about their preferences. They mention sponsorships, brand recognition, and bartenders, as well as mixology, bottle design, and their fantasies of being billionaires.
AI Snips
Chapters
Transcript
Episode notes
Why They Built Por Osos Vodka
- Tom Segura and Bert Kreischer launched their own vodka brand called Por Osos as a deeply personal project.
- They treated it like a baby, spending 1.5+ years on product, design, and picking top-tier partners for quality.
Tom's Picky Vodka Taste Led To Premium Partner
- Tom describes working with an award-winning distiller and being picky because he drinks a lot of vodka.
- He rejected many offers over years until this non-GMO wheat, premium process passed his high standard.
Choose Premium Grain And Advanced Distilling
- Prioritize quality ingredients and proprietary processing if you want a vodka people will actually switch to.
- They chose non-GMO wheat and a nitrous-based distillation to strip impurities and create a silky mouthfeel.