Millionaire University Live Selling on Whatnot and Why It's Way Easier to Profit Than on TikTok Shop | John Roman
#777 Live selling is no longer a gimmick — and for some brands, it’s quietly becoming one of the most profitable growth channels out there! In this episode, host Brien Gearin sits down with returning guest John Roman, CEO of BattlBox (a $20M+ e-commerce brand for outdoor survival/EDC gear), to break down what’s working right now for them: live selling. John shares the BattlBox origin story — including launching in 2015, riding the 2020 wave (and a Netflix series), selling the business, then buying it back in 2023 — before diving into how platforms like Whatnot are changing the game with auction-style shopping, community-driven features (boosts, raids), and high-intent buyers. You’ll hear practical details on show formats, timing, hosting, profitability, and why John believes live shopping is still the “Wild West” with massive upside for brands willing to jump in early!
What we discuss with John:
+ Live selling explained
+ BattlBox origin story
+ Selling, buying back the business
+ Whatnot vs other platforms
+ Auctions vs buy-it-now
+ Community boosts & raids
+ Show timing & frequency
+ Hosts and formats that convert
+ Profitability vs TikTok Shop
+ Early-mover advantage
Thank you, John!
Check out BattlBox at BattlBox.com.
Check out John's blog at OnlineQueso.com.
Follow John on LinkedIn.
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