The Bulletproof Entrepreneur Show

The Best SALES TRAINING on YouTube with Brandon Carter (Part 2)

Jan 22, 2024
In this insightful discussion, Brandon Carter, a seasoned online business and fitness entrepreneur, shares his powerhouse sales strategies honed over two decades. He reveals how asking the right questions empowers prospects to convince themselves. The duo explores emotional selling, showing how to craft powerful narratives that bridge the gap between pain and desired outcomes. They emphasize listening over talking, creating space for prospects, and transforming the sales approach into a service-oriented endeavor. Tune in to discover the essence of modern selling!
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ANECDOTE

NFL Client Who Got Cut For Skipping Workouts

  • Brandon recalls training an NFL player who skipped offseason work and later got cut.
  • He believes he should have been more direct to manipulate that player into better habits.
ADVICE

Handle Beliefs Early To Prevent Objections

  • Prevent objections by handling beliefs during discovery and marketing, not only after the pitch.
  • If done well, the only remaining objection should be price or logistics.
ADVICE

Calibrate Price Expectations Early

  • Test price expectations during discovery by asking what they expect a transformation to cost.
  • Use their answer to calibrate and frame your offer's value against their expectations.
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