Indiana 250: Off the Record with Nate Feltman Off the Record with Scott Dorsey
Jan 23, 2025
Scott Dorsey, co-founder and managing partner of High Alpha, is a tech visionary known for revolutionizing digital marketing with ExactTarget, a company sold to Salesforce for $2.5 billion. He shares insights on the unique 'Orange Culture' that defined ExactTarget's success. Dorsey discusses his commitment to fostering entrepreneurship and strengthening Indiana's tech ecosystem. He also emphasizes the importance of civic engagement and education through his nonprofit initiative, Next Tech, showcasing how community and innovation drive lasting change.
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ExactTarget's IPO Journey
- ExactTarget's journey included hardships like system outages and a failed IPO attempt in 2007 due to the financial crisis.
- They persevered, eventually going public in 2012.
Commitment to Indianapolis
- Despite investor pressure to move, ExactTarget remained committed to Indianapolis.
- They believed in the benefits of building a tech company in the Midwest.
The Orange Culture
- ExactTarget developed a strong "Orange Culture" based on core values like treating people well and ambition.
- This culture became a unifying factor, especially during acquisitions and global expansion.
