Wealthy and Well-Known Podcast My 3 Favorite Email Marketing Tips
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May 12, 2023 Discover the power of email marketing and how to monetize an audience. Learn practical tips on broadcast, long-term nurture sequences, and RSS email. Control email opt-outs and engage with your audience through marketing automation. Connect with the podcast team for more business resources.
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Email Is Still King For Revenue
- Email remains the most reliable channel to monetize and build long-term trust with an audience.
- Focusing on email over social media can produce outsized revenue even with fewer followers.
BBG's Email List Outsizes Social Following
- Rory shares that Brand Builders Group's email list is about twice their social following.
- He notes most peers have far larger social audiences but smaller email lists, highlighting focus differences.
Segment Broadcasts, Use For Big News
- Send broadcast emails to targeted segments, not necessarily your entire list.
- Reserve broadcasts for timely messages and major announcements or launches.