The Gstaad Guy Podcast The Jet Business Founder: Steve Varsano – Aviation, Entrepreneurship, Corporate Jets, & The Art of the Deal
Sep 10, 2025
Steve Varsano, the founder of The Jet Business, shares his unique journey in corporate aviation, from lobbying to closing high-stakes deals. He highlights the transition from friendship to business, emphasizing the importance of authentic connections. The podcast dives into the art of negotiation and the shift towards educating clients in a changing market landscape. Varsano discusses the evolving demographics of corporate jet owners and the influence of ego in business, offering valuable lessons on personal branding and building relationships in this exclusive industry.
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Episode notes
Use Face Time To Close Faster
- Do meet prospects face-to-face to read body language and build trust quickly.
- Use physical showrooms to educate buyers and accelerate decision-making.
Handle Friends And Networking Carefully
- Do not force business conversations onto social settings; wait for the other party to open the door.
- When doing business with friends, finish the work first then discuss compensation transparently.
Craft Your Personal Brand Early
- Build your personal brand deliberately and act from day one as the person you want to become.
- Be reliable: do what you promise and deliver on time to earn trust.