Navigating Wealth

Selling Your SaaS: M&A Process, Valuations & Earnouts ft. Diamond Innabi | Navigating Wealth

Feb 4, 2026
Diamond Innabi, Principal at Software Equity Group with ~15 years advising SaaS founders on M&A and exit strategy. She breaks down the 4–6 month sell process and why founders hire investment bankers. Topics include buyer types and valuations, earnouts and rollover equity, AI’s impact on deals and diligence, and practical pre-sale fixes founders should make.
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ANECDOTE

Unsolicited Offers Often Start A Prep Journey

  • Many founders approach SEG after receiving unsolicited offers and then prepare for a better exit over 12–18 months.
  • SEG often runs a 4–6 month market process when they decide to test or improve an inbound offer.
INSIGHT

Advisors Speak Buyer Language

  • Founders know customers; M&A advisors know buyers and how to run competitive processes to maximize outcome.
  • Investment bankers add value by understanding buyer behavior and market appetite, not just transaction mechanics.
ADVICE

Sell Until The Wires Clear

  • Keep negotiating from LOI through close because the sale isn't final until funds are wired.
  • Maintain active selling and diligence management until the transaction actually closes.
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