932: Andy Guttormsen – Crafting a Community for your Business

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Feb 28, 2024

Andy Guttormsen, co-founder and CRO at Circle and former Teachable team member, talks community building for creators and businesses. He discusses the shift from one-to-many to member-to-member connection. He explores what differentiates true communities from followings. He covers engagement, signature recurring gatherings, platform choice, onboarding, and using community as a bottom-funnel business asset.

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ANECDOTE

Dr. Becky’s Parent Community Example

Dr. Becky moved parents from one-to-many content into a community where parents support each other.
That shift multiplied feedback, lowered product risk, and accelerated member transformation.

ANECDOTE

Pat Flynn’s Exclusive Community

Pat Flynn built an intimate paid community of roughly 500–600 members focused on a specific audience.
That exclusivity deepened relationships and accelerated other business efforts.

ANECDOTE

Gay Luxury Travel Group Experience

Jeffrey shares being active in an 18,000-member Gay Luxury Travel community that offers travel recommendations.
The group functions as a timely resource for planning trips and solving travel questions.

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If you're aspiring to build a community for your business, join me and Andy Guttormsen, co-founder and CRO at Circle, as we delve into the latest trends in community building. Andy sheds light on the shift from one-to-many experiences to connecting individuals within an audience, emphasizing the importance of fostering community alongside content creation. We discuss success metrics, signature gatherings, and the vital role of engagement in creating vibrant and supportive ecosystems. Listen to this conversation for strategies that can transform your approach to community building and shape the future of your business.

Andy Guttormsen is the Co-Founder and CRO at Circle. He was on the founding team at Teachable ($250m exit), and went on to co-founded Circle in 2020. Circle is now the world's leading community platform for creators and businesses with customers like Adobe, Webflow, Brendon Burchard, Pat Flynn, Modern Fertility, Harvard Alumni, and 9,500+ others.

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.

Everything you need can all be found at jeffreyshaw.com.

Andy Guttormsen, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

Circle.so
Andy Guttormsen on LinkedIn (in/andrewguttormsen)

Contact Jeffrey –

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.