932: Andy Guttormsen – Crafting a Community for your Business
The Self-Employed Life
Community as bottom-funnel asset
Andy discusses communities functioning as bottom-funnel offerings that increase retention and product sales.
If you're aspiring to build a community for your business, join me and Andy Guttormsen, co-founder and CRO at Circle, as we delve into the latest trends in community building. Andy sheds light on the shift from one-to-many experiences to connecting individuals within an audience, emphasizing the importance of fostering community alongside content creation. We discuss success metrics, signature gatherings, and the vital role of engagement in creating vibrant and supportive ecosystems. Listen to this conversation for strategies that can transform your approach to community building and shape the future of your business.
Andy Guttormsen is the Co-Founder and CRO at Circle. He was on the founding team at Teachable ($250m exit), and went on to co-founded Circle in 2020. Circle is now the world's leading community platform for creators and businesses with customers like Adobe, Webflow, Brendon Burchard, Pat Flynn, Modern Fertility, Harvard Alumni, and 9,500+ others.
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Everything you need can all be found at jeffreyshaw.com.
Andy Guttormsen, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
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Valuable complimentary resources to help you –
· The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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