
The Diary Of A CEO with Steven Bartlett The Psychology Master: The Colour That Makes You Attractive, How Your Name Determines Your Success & How To Become UNSTUCK In Your Marriage, Job, or Life!
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Jul 3, 2023 Adam Alter, a marketing professor at NYU and bestselling author, dives into the psychology behind feeling 'stuck' in life. He discusses how subtle cues, like the colors around us, impact our emotions and behavior, highlighting the calming effects of 'Drunk Tank Pink.' Adam explores the profound influence of names on opportunity and success, revealing biases tied to name pronunciation. He also shares insights on navigating life transitions and the balance between perseverance and knowing when to quit, encouraging listeners to redefine stagnation for personal growth.
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Colors and Behavior
- Consider the influence of colors on behavior and perception.
- For example, red increases attractiveness, while pink can initially pacify.
Perseverance vs. Quitting
- Perseverance is generally beneficial, but knowing when to quit is crucial.
- Assess opportunity cost and progress towards your goals to inform your decision.
Age and Entrepreneurship
- The narrative of young founders is overemphasized, while mid-career successes are overlooked.
- Mid-career individuals benefit from greater experience, leading to thicker ideas and informed calculations.















