The Marketing Millennials How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384
Jan 16, 2026
Bart Szaniewski, co-founder of Dad Gang and a direct-to-consumer apparel entrepreneur, shares his journey of transforming a simple hat idea into a thriving community brand. He discusses the power of social media, explaining how boosting posts helped grow his audience before focusing on conversions. Bart emphasizes the importance of a private Facebook group for gathering feedback and building loyalty. He also dives into innovative strategies like SMS marketing and app launches, showcasing how authentic engagement and a sense of urgency drove his success.
AI Snips
Chapters
Transcript
Episode notes
Community Before Conversions
- Building a community first creates durable demand that ads alone won't produce.
- Bart prioritizes people and audience growth over immediate click-to-conversion campaigns.
Centralize Fans In A Private Group
- Create a private Facebook group as a single place to reach and engage your most loyal customers.
- Use the group for early access, feedback, product development, and direct communication.
Leverage Broadcast Channels For Reach
- Use Instagram broadcast channels and private pockets to amplify organic reach and solicit feedback.
- Drop content into these pockets to boost engagement before wider posting.