The Marketing Millennials The Simplest Way to Create More Content | Bathroom Break #98
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Mar 9, 2026 They argue the smartest content strategy is recycling your best work instead of chasing new ideas. They explain a 90-day repost window and how to track high-performing posts. They show how to remix winning hooks across memes, videos, text, and comments to reach new readers. They also riff on awkward social moments and quick escape tactics for cringe situations.
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Awkward Handshake Refusal Story
- Jay described awkwardly refusing a handshake after seeing a man put his finger up his nose while approaching.
- He used the COVID excuse even though it wasn't true, illustrating social awkwardness when avoiding contact.
Reuse Winning Content On A 90 Day Cycle
- Repost top-performing content on a ~90-day cycle to get similar or better engagement than new content.
- Track winners by impressions and engagement and only recycle posts that ranked high; discard low performers from the rotation.
Most People Won't Remember Your Posts
- Most people don't remember your recent posts, so repeating ideas reaches many who missed them.
- New followers and algorithmic limits mean repetition introduces core ideas to fresh audiences.