The Thriving Dentist Show How AI Is Changing How Patients Find Your Practice in 2026
Feb 25, 2026
Naren Arulrajah, dental marketing expert and CEO who advises practices on SEO and AI-driven patient acquisition. He discusses how Google AI, ChatGPT and Gemini reshape local search. Short takes on AI overviews versus Maps and organic listings. Quick focus on EEAT, CRUX site experience, and measuring real ROI through new patient calls.
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Search Shows AI Overviews When Intent Calls For It
- Google now chooses between Maps, regular search, or an AI overview based on user intent and may show an AI summary with sources.
- The AI overview gives a blurb plus an AI mode button that expands into a chat-style detailed response.
Add Human E-E-A-T Signals To Your Website
- Do show clear human E-E-A-T signals on your site like named clinicians, credentials and authorship to avoid AI hallucination issues.
- Naren emphasizes Google wants human-first content and references specific clinicians to attribute information.
Fix CRUX Sitewide Not Just Page Scores
- Do monitor and improve CRUX (Chrome UX) across your website, not just single pages, because Google evaluates site-wide user experience.
- Naren's team scrubs clients' CRUX issues and fixes anything Google flags for mobile and Chrome experiences.