The Daily Standup Confusion begets procrastination | Brian Hansen
8 snips
Jun 2, 2025 
Brian Hansen, a consultant focused on post-sale revenue, retention, and customer insights, now expanding into Southeast Asia. He explains how confusion leads founders to procrastinate on post-sale work. Short, actionable fixes like breaking tasks into next steps and honest communication with buyers are highlighted. Courage plus research helps founders move from anxiety to action.
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Brian's Consultant Pivot And Malaysia Move
- Brian Hansen is transitioning to consult on post-sale revenue while moving to Malaysia to grow US and Southeast Asia business.
- He connected with Rob over Boston and is building consulting work focused on retention, expansions, and feedback loops.
Confusion Creates Procrastination For Post-Sale Work
- Founders stall on post-sale work because it feels confusing compared with repeatable functions like sales or coding.
- Brian Hansen says that confusion triggers procrastination, so the real barrier is taking the first small step toward retention strategy.
Start With One Core Objective And One Next Step
- Pick one fundamental objective (e.g., make customers perceive value) and commit to the single next step toward it.
- Rob Zambito recommends repeating small steps to build a 30/60/90 plan that cuts anxiety and procrastination.
