The Tech Trek

How to Build a Data Team From Scratch (And Get Leadership to Invest)

Feb 25, 2026
Laura Guerin, Head of Data and Data Science at Bevi, who builds data teams from scratch, shares practical playbooks. She covers running a structured listening tour, prototyping manual MVP outputs before building pipelines, realistic AI use cases and data quality, and hiring adaptable generalists early to create business pull for investment.
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INSIGHT

Make Data About Business Impact

  • Data is prioritized by the actions and impact it enables rather than as a standalone project.
  • Laura Guerin recommends a listening tour with execs to map priorities and synthesize themes into two or three focus areas using AI for SWOTs.
ADVICE

Show MVP Outputs Before Building Pipelines

  • Prototype the final deliverable fast even using manual steps to prove value before building scalable pipelines.
  • Laura says roll up your sleeves, create an MVP output (even if duct-taped) then sell the unglamorous backend work once stakeholders see results.
ADVICE

Start AI With Use Cases Not Hype

  • Start AI efforts with clear use cases and validate whether AI is actually needed.
  • At Bevy Laura picked two AI projects (call center call-time reduction and proactive machine maintenance) and emphasized quality data and a semantic layer first.
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