Getting the business to fund data

Building data capability from zero is not a tooling problem, it is a trust and prioritization problem. In this episode, Laura Guerin, Head of Data and Data Science at Bevi, breaks down how she goes from blank slate to real business impact, without getting trapped in endless plumbing or endless meetings.

Laura shares how she runs an early listening tour, prototypes value before asking for bigger investment, and decides when to hire scrappy generalists versus specialists. We also get practical on AI, where it helps, where it is unnecessary, and why quality data and a clean semantic layer still decide whether anything works.

Key takeaways

• Start with business priorities, then map data work to the actions and outcomes leaders actually care about

• Prototype the end deliverable fast, even if the backend is duct tape at first, then scale after stakeholders see value

• Use cases first for AI, most problems do not need AI, but the right problems can see real acceleration

• Early teams win with adaptable generalists who can wear multiple hats across data, analytics, and data science

• Trust is a shared responsibility, build reliability, then create a culture where users flag weirdness quickly

Timestamped highlights

00:44 Bevy explained, smart bottle less dispensers and why the business context matters for data priorities

02:01 The listening tour playbook, exec alignment, stakeholder map, and using AI to synthesize themes into a SWOT

04:00 The MVP reality, manual prototypes to prove value, then the conversation about scalable pipelines

06:33 AI without the hype, use cases, when AI is not needed, and two examples with clear business impact

09:22 Hiring from zero, why generalists first, the data analytics data science spectrum, and the personality traits that matter

14:21 Self service reimagined, Slack as the interface, semantic layer and permissions, and how to keep a single source of truth

20:19 Keeping trust when things break, checks and balances plus a shared responsibility model

22:39 Making innovation real, baking it into expectations so the team has time to learn and test new approaches

A line worth stealing

Data on its own is not typically a priority. It is more about the action or the impact that comes out of the data.

Pro tips

• Run a structured listening tour early, capture themes, then pick two or three priorities you can deliver quickly

• Show the business an MVP output first, then use that proof to justify the unglamorous backend work

• Treat AI like any other tool, define the problem, validate the use case, then confirm the data quality inputs

Call to action

If you are building analytics, data products, or AI inside a growing company, follow the show and subscribe so you do not miss the next operator level conversation. Share this episode with one leader who is asking for data outcomes but has not funded the foundation yet.