This Is Woman's Work with Nicole Kalil

AI, Hiring, and the Future of Work (Without Selling Your Soul) with Katie Fortunato | 395

Mar 16, 2026
Katie Fortunato, co-founder and EVP at Hire Innovations focused on human-centered AI and talent tech. She talks about when AI boosts productivity versus when it risks authenticity. Short, practical starting steps for using AI. How to pick tools and build guardrails in hiring, vendor trust, data privacy, and protecting critical thinking and personal brand.
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INSIGHT

Using AI Is A Brand Choice

  • Adopting AI is a brand choice tied to authenticity and audience trust.
  • Katie warns that using AI avatars or fake humans can erode credibility for people and employer brands that advertise as people-centric.
ANECDOTE

JobStream Chose Real Humans

  • Katie shares a decision at her startup JobStream to avoid advertising fake AI humans because their product promise is connecting real people.
  • That brand-aligned choice preserves authenticity and trust in employer messaging.
ADVICE

Start With Repeat Tasks

  • Create a list of repeat tasks and prioritize which personal and work routines to automate with AI.
  • Katie uses grocery lists, meal ingredients, and household scheduling as low-risk starters to build AI fluency and momentum.
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