Common AI Mistakes That Risk Trust

AI is officially in the workplace, on the group chat, and probably drafting someone’s “thought leadership” while they’re still in the shower. In this episode of This Is Woman’s Work, Nicole Kalil goes toe-to-toe with the thing that’s equal parts fascinating and mildly rage-inducing: AI and the future of work.

Enter Katie Fortunato, Co-Founder and EVP of Platform Innovation & Strategy at Hire Innovations, a global leader in human-centered AI talent technology. Together, they unpack how to use AI as a tool (not a personality), how to avoid “automation without accountability,” and why the future belongs to humans who can still think, judge, and lead—aka the “skills” no bot can fake convincingly for long.

In this episode, they get into:

• Why AI feels like cheating… and when it actually is

• The difference between using AI for productivity vs. outsourcing your identity

• “Brand choices” (aka: how to lose audience trust in one easy AI avatar)

• How to start using AI if it’s intimidating: repeat-task lists, tiny experiments, and momentum

• Picking AI tools without spiraling: ChatGPT, Gemini, Claude—and why it’s like joining a gym

• AI in hiring: what “responsible AI” actually looks like in talent tech

• The uncomfortable truth: there is no 100% guarantee—so you need guardrails

• Vendor trust, data privacy, compliance, and why downloading random tools at work is chaos behavior

• Why protecting critical thinking is urgent—especially for kids (and honestly, adults too)

• The core takeaway: let AI handle repetitive work so humans can double down on context, curiosity, judgment, and care

Wrap-up (because the point is the point): Nicole and Katie land on a clear line in the sand—AI can boost productivity, but it shouldn’t replace human thinking, discernment, or authenticity. The future of work won’t just be shaped by what AI can do; it’ll be shaped by what people choose to protect while using it.

Thank you to our sponsors!

Shopify has everything all in one place, making your life easier and your business operations smoother. Sign up for your one-dollar-per-month trial today at shopify.com/tiww 

Connect with Katie:

LI: https://www.linkedin.com/in/katieclarkfortunato/

     https://www.linkedin.com/company/talivitynetwork/

     https://www.linkedin.com/company/recruitics/

Jobstream (INVITE CODE FOR CREATORS & COMMUNITIES: FOUNDER) : https://bit.ly/48fneLK

Related Podcast Episodes:

• Unmasking AI with Dr. Joy Buolamwini | 259
• Digital Decluttering: How to Make Tech Your Assistant, Not Your Adversary with Amanda Jefferson | 312
• 023 / Branding YOU With Terri Lomax

Share the Love:

If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

🔗 Subscribe & Review:Apple Podcasts | Spotify | Amazon Music | YouTube

Learn more about your ad choices. Visit megaphone.fm/adchoices