Speaking of Psychology It takes courage to be creative, with Zorana Ivcevic Pringle, PhD
17 snips
Apr 29, 2026 
Zorana Ivcevic Pringle, PhD, senior research scientist and director of the Creativity and Emotions Lab at Yale, author of The Creativity Choice. She explains creativity as a choice and a series of emotional decisions. She explores how social environments and psychological safety shape idea sharing. She weighs human originality against AI and offers ways to move past creative blocks.
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Reframe Family Travel As A Creative Problem
- Zorana solved a family travel scheduling conflict by reframing it as a creative problem and splitting travel so one parent takes the child to Europe and the other brings them back.
- This reframing broke assumptions and revealed an unobvious, workable solution.
Workflow Redesign Cut Burnout And Errors
- A hospital food services supervisor redesigned workflow after observing staff frustration, eliminating stretching and overexertion.
- The redesign reduced burnout and mistakes, improving safety and job satisfaction.
Study Creativity With Experience Sampling
- Lab studies isolate parts of creativity while experience sampling lets researchers track real-world creative work over time.
- Notifications ask people what they're doing now, enabling researchers to piece together long-term creative processes.