Measuring creativity in labs and real life

Creativity isn’t just about making art or music -- it's about how we approach problems, respond to challenges and turn our ideas into reality. Zorana Ivcevic Pringle, PhD, author of “The Creativity Choice,” discusses the many forms of creativity; why it takes courage to be creative; how social environments can either stifle or spark ideas; the role of human innovation in a world increasingly reshaped by AI; and practical strategies for moving past creative blocks.

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