Guy Kawasaki's Remarkable People Dr. Robert Cialdini Returns
May 12, 2021
In this engaging discussion, Dr. Robert Cialdini, Regents Professor Emeritus and author of the bestselling book Influence, revisits his groundbreaking work on persuasion. He highlights major updates in the new edition, emphasizing how digital platforms have reshaped the principles of influence. Cialdini discusses the power of scarcity and social proof online, the importance of unity in persuasion, and effective strategies for overcoming resistance, like using testimonials from converted individuals. His insights are both timely and practical!
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Episode notes
Show A Trend With Three Data Points
- Present social-proof trends with three data points to create momentum.
- Show past, recent, and current percentages so people project the increase into the future.
Avoid Perfect Ratings — Build Authenticity
- Treat follower counts and perfect ratings skeptically because they can be faked.
- Aim for authentic mixed feedback; a 4.2–4.7 star range and one negative review increase credibility.
Unity: Influence Through Shared Identity
- Unity is a seventh principle: perceived shared identity boosts trust and compliance.
- Saying "I'm one of you" dramatically reduces barriers to influence.
