Perpetual Traffic A Sneaky (But Legal) Way to Get More Emails and Conversions with Adam Robinson
9 snips
Jun 28, 2022 AI Snips
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Episode notes
Using A 'Podcast' Playlist To Build Credibility
- Adam used a faux "podcast" playlist on his site to humanize his startup by answering prospects' top questions on video.
- Thousands watched; prospects often said "I watched the videos" on sales calls, making conversations warmer.
Use Human Eye Contact In Video To Boost Engagement
- Use attractive humans making eye contact in creative assets because visual contact drives stronger engagement than product shots alone.
- Ralph recommends testing people-centered video playlists answering top buyer questions to warm audiences.
Convert Anonymous Visitors To Real Email Leads
- Use an identity-resolution pixel to convert anonymous US visitors into deliverable email addresses for real-time email retargeting.
- Put the pixel on-site, ingest addresses into your ESP, and send a targeted welcome series starting ~15 minutes after the visit.