The Koerner Office - Business Ideas and Deep Dives with Chris Koerner Stop Buying Things. Start Buying Assets that Pay for Themselves⏐Ep. #281
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Mar 10, 2026 
David Stillson, an entrepreneur running multiple small rental businesses, shares how he built tote, RV, and studio rentals from the ground up. He talks validation by buying a test pallet, building realtor partnerships and gifting programs, listing RVs on rental platforms, and practical operations like training, delivery, and scaling constraints.
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Use Realtors As Recurring Customers
- Build partnerships with realtors and use niche local channels to reach high-value customers instead of broad consumer ads.
- David used the Real Producers magazine and in-person networking to create a realtor gifting subscription that drives recurring revenue.
Sell Totes With A Credit Subscription
- Create a subscription or credits system so partners can gift rentals effortlessly and track usage.
- David built a claim portal where realtors have logins, credits roll over, and customers get an upsell offer at redemption.
Only Buy More When You Oversell
- Start small and only expand inventory when demand proves it by overselling.
- David's rule: buy more totes only after you overbooked; initial 120 quickly doubled after demand.