Creator Science #129: Hayden Hillier-Smith – Logan Paul's former editor on the future of YouTube
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Dec 13, 2022 Hayden Hillier-Smith, a renowned video editor known for his work with Logan Paul and others, shares valuable insights on the future of YouTube. He emphasizes the importance of authenticity in content creation, urging creators not to mimic larger channels. Hayden discusses the necessity of high-energy video content and effective sound design to keep viewers engaged. He also provides tips on hiring talented editors, focusing on the need for patience and teaching storytelling styles. Lastly, he highlights the shift towards quality over quantity in video production.
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Using Analytics
- Treat analytics as a loose interpretation, not fact, to improve your videos.
- Prioritize emotional impact and internal feedback over external data.
High Energy Intros
- Start videos with high energy to grab attention and create a captivating experience.
- Use sound design and strong introductions to maintain viewer engagement.
Motivated Sound Design
- Every sound effect should be motivated and have a clear purpose.
- Find sounds that match the desired emotional tone and enhance storytelling.