Episode 129 - How to Improve Margins by Understanding the Difference Between a Client’s Ability to Pay and Their Willingness to Pay

In this session, member Ken Yager shares how he discovered that his traditional client was not going to get his firm to reach its full potential. Ken shares how he changed his ideal client profile, and as a result, has significantly improved his margins. Attend this session and learn how to adjust your target client profile as your firm progresses along its lifecycle.

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