Silicon Valley Girl: AI, Tech and Career Growth How to Build a $1M AI Business with 2 people in 90 Days | Alex Mashrabov, Founder and CEO of Higgsfield AI
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Mar 4, 2026 
Alex Mashrabov, founder and CEO of Higgsfield AI, scaled an AI-driven short-form video company to massive ARR quickly. He outlines a 90-day startup playbook, why two founders can be enough, and how daily shipping and creator-engineer teams found product-market fit. Conversation dives into target customers, metrics to prioritize, and why creator authenticity still wins in the AI era.
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Two Person Founding Team To Launch Fast
- Do build with a two-person founding team: one rapid builder and one go-to distribution person with deep empathy for the target audience.
- Alex says this pairing lets you ship MVPs in 24 hours and craft content formats that resonate on social media.
Ship Daily To Match Rapid Model Improvements
- Do iterate daily and ship product releases frequently to find high-frequency workflows and keep up with model improvements.
- Higgsfield shipped six days a week and rebuilt parts of the product after major model updates each quarter.
Camera Controls Came From Eight Industry Interviews
- Anecdote: Higgsfield's traction jumped after asking creatives whether they'd seen AI-generated videos and learning they needed camera control.
- Eight interviews (Hollywood directors to regional producers) all requested camera controls, which Higgsfield built in March.