NVIDIA AI Podcast How AI-Powered Holograms Are Reimagining Fan Experiences at the Big Game - Ep. 288
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Feb 4, 2026 
Jia Li, co-founder, president, and chief AI officer of LiveX AI, builds human-like AI agents and holographic experiences for retail, events, and travel. She discusses full-size 4K holograms that greet and guide people, real-time on-prem inference for crowded venues, Super Bowl and airport activations, and the technical challenges of latency, accuracy, and scaling multimodal models.
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Human-Sized Holograms Create Real Connection
- LiveX AI builds full-size, human-like holographic agents that look, sound, and act like people for real-world interactions.
- Jia Li argues these agents create stronger human connection than typing or mobile chatbots.
Physical Retail Still Dominates Shopping
- Most shopping (about 80% in the U.S.) still happens in person, leaving a gap for digital-first AI tools.
- LiveX AI positions holograms to bridge that gap by bringing digital experiences into physical retail spaces.
Run Holograms On-Prem For Low Latency
- Deploy on-prem GPU servers when internet reliability and crowd scale demand low-latency, high-quality interactions.
- Use NVIDIA GPUs and local inference to serve crowded indoor events smoothly.