
The Home Service Expert Podcast Building Wealth Through Private Equity in Home Services with Richard Lewis and Adam Hanover
25 snips
Dec 22, 2025 Richard Lewis, founder of Redwood Services, and Adam Hanover, co-founder of Union Main Group, delve into private equity's role in home services. They discuss their 'build-to-hold' strategy, emphasizing long-term partnerships over quick profits. The duo highlights the importance of preserving local company culture while scaling and the strategic use of technology to enhance operations. They also tackle common misconceptions about private equity and share valuable lessons for entrepreneurs regarding sustainable growth and investment. This conversation offers a refreshing perspective on building wealth in the service sector.
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Make The Extra Call To Build Trust
- Make the extra phone call and build personal relationships with partners and their spouses before finalizing deals.
- Prioritize patience and human connection over speed in integrations and communications.
Regret Waiting To Start So Long
- Richard regrets waiting 12 years to start his own company but recognizes experience was necessary to succeed.
- He believes earlier action with more experience might have been optimal, but timing and luck mattered too.
Be Cautious With Customer-Facing AI
- Redwood treats customer-facing automation more cautiously than back-office AI tools to protect empathy and outcomes.
- They pilot technologies but avoid replacing human interactions until quality matches expectations.












