The Manufacturing Marketer The Gorilla Team's Favorite Recent Projects
Aug 7, 2025
A lively panel tour of recent projects for industrial clients. Conversation ads on LinkedIn, audience targeting strategies, and measurable lead performance get spotlighted. Sales audits and alignment tactics for boosting close rates are discussed. Practical positioning and messaging approaches are debated. Faster WordPress builds, Gutenberg patterns, and AI design-to-code tools round out the conversation.
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Set Realistic Open Rate Expectations
- Expect LinkedIn conversation ad open rates around 50% industry average but initial campaigns may be lower around mid-30s.
Iterate Audiences And Copy Quickly
- Optimize conversation ads by tightening audiences, removing industries that waste spend, and testing subject lines and copy variations.
Sales Interviews Uncovered Low Close Rates
- Wes conducted sales team interviews to audit processes and surface targeted recommendations to improve close rates.
