The Dave Gerhardt Show (from Exit Five)

Think Like A Media Company (30 Minute Marketing Strategy Discussion)

Sep 13, 2022
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ANECDOTE

Random Cold Email Landed A Big Feature

  • Dave Gerhardt shared how random persistence and a short cold email won him a New York Times Corner Office feature opportunity.
  • He emphasizes some outreach successes are simply luck plus trying — send the short email and see what happens.
INSIGHT

Be The Go-To Resource For Your Buyer Persona

  • B2B brands must become primary resources for their buyer personas rather than lead with product pitches.
  • Dave Gerhardt explains Goldcast should be a leading resource for event marketers, meeting them where they consume education and entertainment.
ANECDOTE

Drift's Podcast Drove Inbound Before Sales

  • Drift launched the Seeking Wisdom podcast months before heavy selling and used David Cancel's personal brand to attract the right audience.
  • Early episodes drew inbound demos and messages, proving audience building produced demand without direct selling.
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