Consulting Success Podcast How To Turn Your Consulting Services Into Digital Products (& Generate 7-Figures) With Bianca Robinson: Podcast #249
Aug 1, 2022
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Limit Core Offerings And Scope
- Define three core service buckets (Bianca: business consulting, project management, business development) to keep product creation focused.
- Build live trainings first, then decide whether to convert them into courses, intensives, or workshops.
Grow Organically Through Trainings And Municipal Channels
- You don't need paid ads: prioritize organic audience growth, repeat clients, and municipal/training channels.
- Offer free or low-cost trainings to tap library and municipal distribution lists and win corporate attention.
Collect Data, Then Segment Funnels
- Use broad, mass trainings to capture diverse leads, then segment them into targeted funnels based on their clicks and answers.
- Automated email sequences deliver tailored content and help determine next upsell paths.