Lazy Leverage Jon Matzner & Claude Burns talk military, business and global talent | Lazy Leverage #101
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Mar 26, 2026 Claude Burns, former U.S. Naval officer and founder of Office Libations, blends military discipline with entrepreneurship. He discusses how structured thinking and leadership under pressure shape startups. They explore scaling a tech-enabled pantry business, choosing non‑VC paths, leveraging global talent, and where AI best augments frontline teams.
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Design B2B Services To Feel Like B2C
- Do design your B2B service as a B2C experience for the buyer by giving clear data, reliable service, and easy communication.
- Claude focuses on trust, showing customers where money goes and freeing managers to focus on higher-value work.
Scrappy Growth Beats Raising Venture For Ops Businesses
- Claude and Jon emphasize scrappiness over venture funding when scaling operations-focused businesses.
- Coming from military backgrounds taught them to use limited resources, say no to expensive hires, and prioritize pragmatic solutions.
First VA Became A Core International Teammate
- Claude recounted hiring an early international assistant who became one of the company's longest-tenured teammates.
- That initial VA evolved into a core distributed team model rather than a hidden BPO, changing how they labeled and managed global hires.
