Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK
In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more.
Main Discussion Points:
- LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement and time spent on the platform. Marketers should start creating more short-form video content.
- 28 of the 50 biggest email newsletters use emojis at the start of subject lines. This branding tactic leads to around a 15% increase in open rates.
- A recent study found only 4% of marketers want to be in the office full time. Most prefer at least some remote work flexibility.
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