The Dave Gerhardt Show (from Exit Five)

#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To Scale

May 8, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
The Importance of Screen-Shotting Emails
02:35 • 3min
3
How to Scale a Marketing Team of 50
05:38 • 2min
4
How to Bring Someone on to Run Product Marketing From Octa
07:53 • 2min
5
How to Be a Successful CMO at a Company That Continues to Grow
09:48 • 2min
6
The Importance of Hiring People Smarter Than You
11:55 • 2min
7
How to Be a Successful Recruiter
13:26 • 2min
8
How to Run a Marketing Team of 45 People
15:15 • 3min
9
How to Be an Effective CMO
18:34 • 2min
10
How to Balance the Personal Side of One-on-Ones
20:32 • 2min
11
How Creative Influences Recorded Future
22:17 • 2min
12
The Importance of Physical Security
24:36 • 2min
13
The Benefits of a Recorded Future
26:45 • 2min
14
The Importance of a Tier One PR Strategy
28:34 • 2min
15
The Importance of Having a News Organization
30:28 • 4min
16
How to Make a Connection Between the Record and Your Recorded Future News
34:10 • 2min
17
How to Build Credibility for Your Podcast
36:02 • 2min
18
How to Create a Top Cybersecurity Podcast
37:42 • 2min
19
The Importance of Having a Plan
39:28 • 3min
20
The Evil Thing About Category Creation
42:17 • 2min
21
The Importance of Having a Big Vision
44:09 • 2min
22
How to Grow Your Career in B2B Marketing
46:29 • 2min