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The Great Dealer Tech Collapse – The AI Vendors Surviving 2026 & Who To Bet On | Pre-NADA AI #6 Brian Hoang, CEO of Mia

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Feb 3, 2026

Guest

Brian Hoang

Brian Hoang, CEO of Mia and enterprise software founder, leads an AI-native voice and communications platform for dealerships. He talks about consolidating fragmented dealer tech, realistic voice agents that rescue missed calls, and automating high-volume service tasks. He also covers ideal dealer profiles, configurability, and why winners will outlast the noise in 2026.

37:42

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INSIGHT

AI-Native Consolidation Is Inevitable

Dealership software will shift from fragmented point tools to AI-native consolidated platforms.
Brian Hoang says this consolidation enables automation beyond conversations into core operations.

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INSIGHT

Voice As The High-ROI Entry Point

Voice agents are a high-impact wedge because dealers miss a large share of calls and mishandle leads.
Mia started with voice and expanded to unify text, inbound and outbound communications.

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ADVICE

Customize AI To Your Dealership

Configure AI to match your dealership’s workflows and preferences rather than forcing one-size-fits-all.
Brian Hoang suggests working through onboarding and choosing from many configurations.

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Fundraise and Mia's vision

00:58 • 1min

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Founder background and automotive passion

02:05 • 4min

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How Mia simplifies dealer tech stacks

06:34 • 2min

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Voice agents as the beachhead

08:33 • 3min

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Fewer logins and smoother workflows

12:02 • 2min

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Best-fit dealers and ROI

14:30 • 47sec

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Near-term product roadmap and NADA plans

15:17 • 3min

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Workforce impact and augmentation

17:57 • 3min

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Why dealers fail with AI

21:13 • 3min

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Dealer questions and configurability

23:50 • 2min

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Consolidation targets and automations

Dealer success stories and metrics

29:21 • 3min

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Market outlook and category winners

32:10 • 4min

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Scale, impact and closing pitch

Today I’m joined by Brian Hoang, CEO of Mia. We dive into why dealerships are moving beyond fragmented SaaS tools toward AI-native platforms that automate real work, not just conversations.

Brian explains why consolidation is inevitable, and how dealers are already driving real revenue by offloading high-volume service tasks.

We also get into where most dealers go wrong with AI adoption—and what separates winners from noise heading into 2026.

This episode is brought to you by:

1. Uber for Business - If you’re headed to NADA, you already know that dealership operations are complex. Uber for Business helps make them simple by streamlining operations, improving CSI scores and keeping parts moving—all while delivering a better customer experience. Visit Uber for Business at NADA at Booth #7944N and get started @ https://businesses.uber.com/CDG.

2. CNA National - CNA National is the premier F&I provider for dealerships nationwide. With more than four decades in the industry, we’ve earned a reputation for service excellence. Plus, we are backed by one of the largest insurers in the U.S. If you are looking for stability, consistency and experience, look no further than CNA National. Register for your commitment-free F&I profitability analysis by visiting @ https://www.cnanational.com/NADA.

3. Mia - Your 24/7 AI receptionist who speaks like a human, not a robot. No more "press 1" - just natural conversations for sales, service, and support. She handles everything from car shopping to appointment scheduling in multiple languages, while integrating with your systems. Never miss another lead. Learn more @ https://www.mia.inc

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