The Dave Gerhardt Show (from Exit Five) #107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)
Dec 15, 2023
Amrita Mathur, VP Marketing at ClickUp, discusses starting a new role as VP of Marketing, personal LinkedIn strategy, optimizing for learning in your career, and figuring out product market fit.
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SuperSide's Early Stages
- Amrita Mathur discusses her four years at SuperSide, starting pre-product and pre-recurring revenue.
- She highlights the initial uncertainty about the product, solution, and target customer.
Path to Leadership
- Gaining experience at a smaller company can be a stepping stone to leadership roles at larger companies.
- Amrita's demand gen experience at Top Hat gave her the confidence to pursue VP or CMO roles.
Optimize for Learning
- Optimize for learning in your career.
- Changing jobs frequently for equity without deep learning can be a questionable strategy.