EMJ GOLD: Pharma news, views and analysis S06 E04: Time to trade in the traditional marketing model?
Oct 24, 2023
Rick Hollis, Director of Business Excellence at Ipsen, discusses the evolution of customer engagement in the pharmaceutical industry. He emphasizes the need for integrating digital and face-to-face interactions, improving communication within marketing teams, and creating a customer experience utopia. Additionally, he explores the significance of collaboration in addressing rare diseases and highlights the future of marketing and customer collaboration.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution of Customer Engagement in the Pharma Industry
01:48 • 5min
Improving Communication for More Enticing Content
06:54 • 10min
Creating a Customer Experience Utopia in Pharma
16:54 • 2min
Collaborating to Address Rare Diseases
18:52 • 4min
The Future of Marketing and Customer Collaboration
22:37 • 2min