Introduction

Tune in to the latest instalment of the GOLD podcast, which sees Isabel and Jade present a conversation with Rick Hollis, Director of Business Excellence, Ipsen, about his views on how the pharmaceutical industry's customer engagement model needs to grow and evolve.

Discover the highs and lows of creating meaningful marketing interactions with this week's guest as Rick explores the evolution of customer engagement, his top tips for creating more enticing communications, his vision for a customer experience utopia and more.

If you're interested in learning more about the topic areas discussed in this episode, check out the following content:

• Upgrading the personal touch in CX
• Getting to grips with customer engagement
• Last week's podcast: Investigating the reality of rare disease research