Bloomberg Talks Hasbro CEO Chris Cocks Talks Grown-Up Toys, Tariffs
Feb 11, 2026
Chris Cocks, Hasbro CEO who leads gaming and collectible franchises like Magic: The Gathering, discusses the company’s push into video games and collector card growth. He highlights Magic’s rapid revenue rise and the split between gamified and traditional toys. Cocks explains moves to reduce tariff exposure and why digital and collector businesses matter for future strategy.
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Magic's Rapid Growth Is Central To Hasbro
- Magic: The Gathering grew nearly 60% last year and is now a $1.7B business for Hasbro.
- Chris Cocks attributes that growth to a strong game, team, and fandom driving sustained momentum.
Entertainment-Driven Toys Outperform Traditional Ones
- Hasbro's toy division returned to growth, driven by entertainment-linked franchises like Beyblade and Transformers.
- Cocks says gamified, multi-purchase, multi-generational products outperform one-off traditional toys.
Weekly Share Gains Show Holiday Strength
- Hasbro grew retail share in most weeks of the holiday season via strong entertainment and quality toys.
- Cocks highlights sustained weekly share gains as evidence of product strength.