Chris Cocks

Chris Cocks, CEO of Hasbro, who is steering the toy giant into digital games, licensing, and collectibles. He talks about aging up audiences to target adult collectors. He explains using AI to co-design characters like Peppa Pig and speed prototyping. He covers IP strategy, global franchise coordination, tariffs and supply resilience, and the company’s push into higher-quality digital and physical play.

In this engaging conversation, Hasbro CEO Chris Cocks, a lifelong Dungeons & Dragons enthusiast, joins Reid Hoffman to explore entrepreneurial insights drawn from the beloved game. They discuss how D&D nurtures creativity and collaboration essential for business success. The duo highlights the game's rich history and cultural significance, its evolution into a billion-dollar franchise, and the integration of technology, including AI, to enhance gameplay. Their insights reveal how D&D principles can inform effective leadership and teamwork in the business world.

Chris Cocks, CEO of Hasbro and a leader in gaming and brand management, dives into the dynamic intersection of traditional toys and digital gaming. He discusses the phenomenal success of Monopoly GO!, a mobile game that has reshaped the market. Cocks also explores the 'shark fin effect' in mobile gaming and the importance of engaging gameplay. With insights into cross-brand collaborations and the impact of AI on gaming, he shares both nostalgic and contemporary views on the evolving gaming landscape.

Chris Cocks, CEO of Hasbro, dives into the intricate world of toys and games. He discusses the shifting landscape of adult consumers and how it's reshaping Hasbro's strategies. Cocks shares insights on navigating crises, like fan backlash over game licenses and the balance between monetization and community sentiment. He emphasizes the evolution of iconic brands like Magic: The Gathering and Dungeons & Dragons, while also exploring new product innovations aimed at passionate fandoms. A lifelong gamer, he illustrates the blend of creativity and data-driven strategy in the toy industry.

Delve into RPG news with discussions on Humble Bundle releases, SRDs, and Wizards of the Coast's surveys. Explore the potential use of AI in D&D, collaboration in the RPG community, and new RPG system, Daggerheart. Gain insights on high-level character challenges, online gameplay dynamics, and strategies for maintaining DM interest in long campaigns.