Vibe Analytics: The End is Nigh for Analytics Tech? Brett and Rio chat with Adam Greco.

What if dashboards are dying—and analytics is about to feel more human? In this episode of Signal & Noise, hosts Brett House and Rio Longacre sit down with Adam Greco, one of the most influential voices in digital and product analytics, to unpack a provocative idea: Vibe Analytics.Adam—former Omniture and Amplitude leader and current Product Evangelist at Hightouch—argues that the future of analytics won’t be defined by dashboards, SQL queries, or rigid reporting tools. Instead, it will be driven by natural language, AI-powered interfaces, and warehouse-native architectures that let teams ask questions the way humans think.Together, we explore:- What “Vibe Analytics” actually means—and why it’s more than a buzzwordWhether traditional analytics platforms like Adobe, Amplitude, and Tableau are at risk- How AI and conversational UX could democratize analytics (and de-specialize it)- What this shift means for analysts, marketers, CMOs, and data teams- Why warehouse-native stacks built on Snowflake and Databricks are foundational to what comes next- We also dig into real-world implications for measurement, attribution, personalization, and data collaboration—and debate whether this moment represents evolution… or extinction… for legacy analytics tech.If you work in analytics, marketing, product, or data—and you’ve ever felt constrained by dashboards—this is a conversation you don’t want to miss. Enjoy!