Earn Your Happy

The Energy, Grit & Vision Behind Building a Celebrity Beauty Empire with Emma Willis

Mar 4, 2026
Guest
Emma Willis
Emma Willis, celebrity makeup artist and founder of Contour Fossa, shares the energy, grit and vision behind building a boutique makeup-and-hair agency. She covers persistence in launching a career, attracting clients through authenticity, scaling a team across cities, and how a health crisis reshaped priorities. Quick, candid stories about hustle, mentorship and building opportunities.
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ADVICE

Persistently Ask To Assist Your Mentors

  • Do persistently ask to assist people you admire until someone gives you a chance.
  • Emma emailed makeup artist Maggie Hunt repeatedly until Hunt agreed to test her, which launched Emma's assisting career at the BBC and TV shows.
INSIGHT

Hold A Mental Vision Board

  • Keep a vivid internal vision even without writing it down to sustain long-term goals.
  • Emma visualized moving to the US and building an agency while walking with a Walkman, checking next steps mentally rather than journaling.
ADVICE

Scale By Selling Your Team To Clients

  • Invest in building a team and pitch your people to clients so you can scale.
  • Emma deliberately recommends Nora and other artists to clients so they become repeats and free her to take additional bookings.
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