Emma as top-of-funnel: attracting clients

Lori and Emma explain Emma's role in attracting clients, selling opportunities, and matching artists to fit clients' needs.

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Ever wonder why some people seem to create opportunities everywhere they go while others wait to be chosen? In this episode, I’m breaking down what actually separates the women who “make it” from the ones who almost do. I sit down with celebrity makeup artist and founder of Contour Fossa, Emma Willis, to talk about the mindset, work ethic, and decisions that built a thriving career in one of the most competitive industries in the world. We dive into how to create opportunities instead of chasing them, built lasting client relationships that kept doors opening, and why your energy and attitude might be your greatest competitive advantage. Get ready to shift how you think about success, resilience, and what’s truly possible in your life and business.

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HIGHLIGHTS

00:00 Why you must tune out doubt to follow your vision.

06:30 What helps you get opportunities others never ask for?

11:45 How consistent follow-up creates opportunities others miss.

14:30 The manifestation habit that keeps you focused without burnout or comparison.

20:15 The mindset shift that turns freelance work into a scalable business.

23:00 Why successful entrepreneurs stop trying to do everything alone.

27:00 How investing in support creates bigger opportunities and freedom.

34:15 What kind of work ethic makes clients want to hire you again and again?

41:45 What are the 3 traits that create long-term success in any industry?

48:15 Why following your intuition matters more than outside opinions.

52:30 The life-changing health scare that reshaped Emma’s perspective overnight.