EP 25: Rachael Wonderlin – What's Possible: Stop Trading Dollars for Hours and Start Scaling Your Business with Confidence and Clarity

Do either of those scenarios sound like you? Chances are, you’re in scenario number one. BUT, like one of my clients, you can learn to embrace everything in the second scenario so you can show your business who’s boss.

In 2019, my client Rachael Wonderlin was the person in scenario one. But she learned how to embrace what she does best, put processes and boundaries in place, and really stepped into the role of boss of her business. Now, she’s selling lead products, 6-month contracts and online training programs for tens of thousands of dollars that require almost none of her time.

Rachael is the owner of Dementia By Day, a dementia care consulting company. She is the author of two published books, Creative Engagement and When Someone You Know Is Living in a Dementia Care Community. Rachael works with senior living companies who want to take their dementia care communities and programs to the next level. She’s also the creator of the Dementia By Day Podcast and the Dementia By Day “Car Chats” YouTube channel.

Tune into this episode to hear:

Rachael was told more than once that her business, her model, and her approach were not going to work, or not professional, and what she did in response that built her a badass business and eliminated her competition
How Rachael used to do duplicate work for every client because she was stuck in a ‘trading dollars for hours’ mindset, and how she transitioned to a hybrid model that increased the value her clients receive while decreasing the time she needs to show up to deliver
And what it looks like to really own YOUR brand and point of view, even in dementia care, and the short and long term affects that has had on her business and interactions with clients

Learn more about Rachael Wonderlin:

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