Scenario One:
You’re still trading hours for dollars.
You’re trying to do everything in your business yourself.
You’re fearful of saying anything too aggressive or opinionated—it might scare potential paying clients away.
Scenario Two:
You don’t feel icky about giving your work or time away—for free.
You outsource what’s needed so you can actually concentrate on what you do BEST.
You own your voice and trust yourself 100% because you’re a BOSS at what you do.
Do either of those scenarios sound like you? Chances are, you’re in scenario number one. BUT, like one of my clients, you can learn to embrace everything in the second scenario so you can show your business who’s boss.
In 2019, my client Rachael Wonderlin was the person in scenario one. But she learned how to embrace what she does best, put processes and boundaries in place, and really stepped into the role of boss of her business. Now, she’s selling lead products, 6-month contracts and online training programs for tens of thousands of dollars that require almost none of her time.
Rachael is the owner of Dementia By Day, a dementia care consulting company. She is the author of two published books, Creative Engagement and When Someone You Know Is Living in a Dementia Care Community. Rachael works with senior living companies who want to take their dementia care communities and programs to the next level. She’s also the creator of the Dementia By Day Podcast and the Dementia By Day “Car Chats” YouTube channel.
Tune into this episode to hear:
- Rachael was told more than once that her business, her model, and her approach were not going to work, or not professional, and what she did in response that built her a badass business and eliminated her competition
- How Rachael used to do duplicate work for every client because she was stuck in a ‘trading dollars for hours’ mindset, and how she transitioned to a hybrid model that increased the value her clients receive while decreasing the time she needs to show up to deliver
- And what it looks like to really own YOUR brand and point of view, even in dementia care, and the short and long term affects that has had on her business and interactions with clients
Learn more about Rachael Wonderlin:
Learn more about Pia:
