Product democracy doesn't work - Blagoja Golubovski (VP Product, Usercentrics)

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Feb 4, 2026

Blagoja Golubovski, a product leader who scaled platforms and drove revenue growth, explains why consensus slows progress and why clear decision ownership matters. He contrasts founder-led and scaled orgs. He outlines decision levels, why committees dilute accountability, and how leaders create product culture through explicit trade-offs and systems.

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ANECDOTE

Engineer Turned Product Leader

Blagoja transitioned from engineering to product after realizing the hardest problems were defining what to build.
He found deciding why and what not to build more challenging than technical work.

ADVICE

Separate Input From Decision Ownership

Separate broad input from singular decision ownership to avoid committees.
Ensure one accountable owner makes the call while accepting broad input from stakeholders.

INSIGHT

Alignment Is Not Agreement

Alignment means shared understanding and voice, not unanimous agreement.
If alignment demands everyone agrees, you have a committee that optimizes for safety, not outcomes.

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What does alignment really mean in product teams, and why does consensus often slow everything down?

In this episode of The Product Experience, Lily Smith and Randy Silver are joined by Blagoja Golubovski (VP of Product, formerly at Usercentrics) to unpack one of the most persistent myths in product leadership: that good product organisations are democracies.

Chapters
0:00 Product leadership is not about consensus
1:21 Introduction to Blagoja
2:48 From engineering to product leadership
4:47 What people think product leadership is
5:44 Creating clarity and explicit trade-offs
6:53 Why product organisations are not democracies
7:54 Input vs ownership in decision-making
8:24 Who is accountable for product decisions
9:50 Leadership, strategy, and prioritisation
10:02 How product leadership changes as companies scale
12:29 Why decision-making mechanics define product culture
13:27 Separating input from decisions
14:59 Committees vs accountability
16:16 Why alignment does not mean agreement
17:29 The three levels of product decisions
21:00 Diagnosing broken decision-making
22:08 Environment beats individual skill
23:19 What real prioritisation looks like
24:46

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.