Do This, NOT That: Marketing Tips with Jay Schwedelson EP. 88- Turning 40,000 Customers Into REAL Relationships GUEST: CMO of Marigold Wendy Werve I EXPERT QUICK TIPS
In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more.
Main Discussion Points:
- Wendy's unlikely career journey from studying journalism and political science in college to becoming CMO of a major SaaS company
- The importance of stepping outside your comfort zone, being curious and coachable as you advance your career
- How Marigold fosters loyalty and emotional connections with 40,000+ business customers
- Tips for balancing personalization and scale when marketing to consumers
- Key data on how personalized branding drives customer loyalty and higher spending
- The difference between loyalty programs and nurturing customer loyalty
- Debunking the myth that "email is dead"
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And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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