
Cults, Culture & Coercion with Dr. Steve Hassan Tools, Methods, and Political Games in the Age of Musk with Stuart Shulman, PhD
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Feb 24, 2025 Stuart (Stu) Shulman, PhD, political scientist and founder/CEO of Texifter, brings expertise in social media analysis and QAnon research. He discusses how Twitter's features and anonymity enabled alternate reality gaming, global actors, and coordinated amplification. He also examines Elon Musk's outsized impact on platform politics and threats to institutions, plus advice for researchers and digital citizenship.
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How Twitter Enabled Alternate Reality Games
- Twitter's design created affordances that encouraged alternate reality gaming and identity play.
- Anonymity, easy following/retweeting, and notification mechanics let creators build subcultures and turn online narratives into offline action.
Musk As Accelerant Not Sole Cause
- Elon Musk acted as an accelerant rather than the root cause of platform-enabled political influence.
- Stu says the platform affordances predate Musk, but Musk amplified targeting, code, and data use that affected election outcomes.
QAnon Buzzwords Appeared Early In Flynn Mentions
- Early QAnon signals were baked into 2017 Flynn conversations before mainstream awareness.
- In a 2.3 million tweet Flynn dataset Stuart found knowledgeable users using QAnon buzzwords years before press coverage.







